Why selling software in Brazil is your next big move

Selling software in Brazil presents extensive potential for software vendors. Access essential data in this blog post and navigate Brazil’s software landscape effortlessly.

Expanding into Brazil opens the door to numerous opportunities for software vendors. This is due to the country’s vibrant and rapidly growing economy, diverse industries and economic sectors, and increasing digital transformation efforts. These efforts are supported by government initiatives aimed at fostering startups and digital companies.

Here are some solid reasons why you should consider selling software in Brazil:

1. Brazil’s market size: a key player in Latin America

Brazil is the largest economy in Latin America (approximately USD 2.1T) and one of the largest in the world. With a population exceeding 210 million people, it offers a vast and diverse market for software solutions. As businesses in Brazil continue to grow, there is a rising demand for advanced technological solutions to streamline operations, improve efficiency, and drive innovation.

2. Brazil’s digital transformation: opportunities for software vendors

Brazilian companies are increasingly investing in digital transformation to remain competitive. This trend has accelerated due to the global pandemic, which highlighted the importance of digital solutions for remote work, e-commerce, and customer engagement. Selling software that supports digital transformation can meet this growing need.

Research from ABES (Associação Brasileira das Empresas de Software) highlights that Brazil was the 11th largest software and services market in 2023, valued at US$ 26B.

selling software in Brazil — Image source: https://abes.com.br/dados-do-setor/

Compared to other nations in Latin America, Brazil is undoubtedly the dominant leader in the IT market.

why selling software in Brazil is your next big move — Image source: https://es.statista.com/

3. Diverse industries in Brazil: opportunities across sectors

Brazil’s economy is diverse, with strong sectors in agriculture, manufacturing, finance, healthcare, and more. This diversity creates opportunities for a wide range of software applications, from enterprise resource planning (ERP), customer relationship management (CRM), Marketing automation, Omnichannel Service, Chatbot, among others, to specialized industry-specific solutions.

4. Entrepreneurial spirit and government efforts

The Brazilian startup ecosystem is thriving, with numerous SMEs (small to medium-sized enterprises) seeking innovative solutions to scale their operations. Providing software tailored to the needs of these businesses can capture a significant share of this market, becoming a top player in Latin America when it comes to startups.

To foster that, a Legal Framework for Startups was approved in 2022, to further boost the Brazilian start-up landscape. This legal framework is a set of regulations aimed at simplifying the process of starting and scaling businesses in Brazil, providing tax benefits and reducing bureaucracy, which is particularly beneficial in the Brazilian context where administrative processes can be complex.

Brazil is home to an estimated 14,000 startups and around 20 unicorns (privately held startups valued at over US$ 1 billion). In 2021, startup investments reached a record US$ 9.4 billion, nearly triple the previous year and ten times the growth over the past decade.

A KPMG research indicates that in the second quarter of 2024, Brazil has achieved a total investment from venture capital, focused on startups, of US$ 816.8M

5. Competitive advantage

Entering the Brazilian market early can establish your brand as a leader in your niche. As the market continues to grow, being an early adopter can provide a competitive edge and solidify your position as a trusted provider of software solutions.

6. Strategic partnerships

Brazil offers opportunities for strategic partnerships with local businesses, technology firms, and educational institutions. For a comprehensive overview of strategies to effectively sell software in Brazil, including understanding the market and optimizing your approach, check out our guide on how to sell software in Brazil. Collaborating with local entities can enhance your market presence, provide valuable insights, and facilitate smoother market entry.

7. Worldwide events

Brazil hosts numerous events that gather players from around the world in the technology and startup sectors, offering incredible opportunities for business development:

Campus Party Brasil – São Paulo
Web Summit Rio – Rio de Janeiro
The Developer’s Conference (TDC) – São Paulo, Florianópolis, Belo Horizonte
Futurecom – São Paulo
CONARH Tech – São Paulo
Brasil Game Show (BGS) – São Paulo
RD Summit – Florianópolis
IT Forum Expo – São Paulo
Startup Summit – São Paulo

Why selling software with B2B Stack?

B2B Stack is the largest IT marketplace for software and services in Brazil & LATAM.

Having a product or service page listed on B2B Stack means being in the place where Brazilian software buyers navigate in order to make more informed purchase decisions.

Some advantages:

Largest IT platform in Latin America:
- B2B Stack claims to be the largest platform for software and B2B service searches and reviews in Latin America. This gives it a significant market presence and reach, making it a strategic entry point for businesses aiming to expand in Brazil and the broader Latin American market.
Comprehensive IT category offerings:
- The platform offers an extensive range of software & services categories, from supply chain management to marketing, healthcare, legal, and more. This diversity attracts a wide array of businesses, ensuring a broad user base and high traffic, which can be leveraged for market expansion.
Trusted by the largest global brands:
- B2B Stack serves some of the largest global brands, such as Salesforce, Oracle, Google, Qualtrics, Stripe, among others. Such growing adoption by global vendors demonstrates the platform’s reliability and effectiveness in reaching and influencing large LATAM buyer audiences.
User reviews and ratings:
- The platform features real regional user reviews and ratings, which helps companies make informed decisions. Authentic testimonials build trust and credibility, crucial for businesses looking to enter new markets. LATAM market especially values peer reviews due to its culture dynamics.
Free access:
- B2B Stack provides a freemium option for product listings, while software buyers can explore and use our comparison tool for free. This inclusive strategy draws more users, enhancing engagement and broadening market reach.
Local market expertise:
- As a Brazilian platform and local team, B2B Stack has deep insights into the local market dynamics, customer preferences, and social idiosyncrasy. This local expertise and advisory can be invaluable for foreign companies looking to navigate the Brazilian market.
Marketing tools:
- The platform offers specialized tools for marketing professionals such as advertising features, social proof assets, sponsored listings, local intent data, comprehensive buyer analytics, content syndication and more!.
In-house conferences
- B2B Stack also hosts its own conferences, such as B2B Awards, the largest software award in Brazil, where category leaders are recognized based on reviews from real users. Additionally, B2B Stack hosts other significant events such as the Finance Conference, Imobi Conference, HR Conference, and IT Conference. Major brands such as Oracle, Stripe, and Google are known sponsors.
SEO and market visibility:
- The platform’s high traffic and SEO optimization enhances the visibility of listed companies. For businesses looking to expand in Brazil, being featured on B2B Stack can significantly boost their market presence and customer acquisition.
Continuous growth and innovation:
- B2B Stack’s commitment to continuous growth and innovation, such as adding new features and expanding its categories, ensures that it remains a relevant and valuable resource for businesses.

selling software in Brazil with B2B Stack — Global brands trusting B2B Stack

Investing in B2B Stack can provide a strategic advantage for companies looking to expand in Brazil by leveraging the platform’s extensive reach, trusted reputation, and comprehensive resources. We are professionals who know how the brazilian market works, but also have experience in international markets

Here’s how B2B Stack can support your success in selling software in Brazil

B2B Stack counts with flexible models to work, depending on the target of your company:

Licensing your page: build a winning brand within Latam market, display your reviews, and gain more visibility.
Growth advisory: you can count on a Growth and SEO strategist to improve your performance in Brazil.
Pay per click /pay per lead: quick way to capture buyers in purchasing mode.
Market education: publish content within B2B Stack’s ecosystem.
Conference sponsorship: have your brand joining the best software conferences in Brazil, hosted by B2B Stack.

Ready to take your software business to the next level by selling software in Brazil?

Schedule a consultation with one of our experts at B2B Stack and discover how we can help you succeed in this thriving market.