Lighia Fernandes

+9 of experience in communication, inovation and strategy design to growth companies and projects. Throughout my career, I have developed skills in business communication, project leadership restructuring, internal and external content management, relationship with the press, integrated communication planning, sponsorships and analysis of indicators like MQL, CAC, LTV and ROI/ROAS. I have also coordinated events, conducted briefings in relationships with agencies, as well as implementation and analysis of effective marketing. Experience as a marketing communications manager at Copel, the biggest company in Parana (electric energy and telecommunications), and as SME and startup consultant. #inboundmarketing #outboundmarketing #digitalmarketing #ABM #accountbasedmarketing #googleads #facebookads #linkedinads #dataanalysis #growthhacking #growthmarketing